Keela review - nonprofit CRM now part of the Velora suite

What it is

Keela is a nonprofit CRM known for an approachable interface and built-in donor analytics and reporting. It is now part of Velora, an integrated nonprofit suite that also includes Aplos (accounting) and Raisely (fundraising), so Keela is increasingly positioned as the CRM layer of a larger bundle.

The honest math

Keela is priced by contact count. The entry plan covers up to 1,000 contacts from around $134/month billed annually, or about $160/month month-to-month, and the price rises as your list grows - roughly $209/month at 2,500 contacts, and up from there. Annual billing is the cheaper path.

Who it fits

Nonprofits that value ease of use and want donor analytics without a steep learning curve, particularly those attracted to the wider Velora suite of accounting and fundraising tools.

Why the amber rating

Keela is a likeable product, but at around $134/month for 1,000 contacts it is noticeably pricier at the small end than record-count CRMs like Little Green Light (from around $45/month at 2,500 records). The amber rating reflects value for a small, budget-tight nonprofit, not product quality. If you want the whole Velora bundle, weigh it as a suite; if you just need a CRM, cheaper options cover the basics. We are not enrolled in any Keela or Velora affiliate program, so the link above is a plain link to their site.

The honest take

A pleasant, analytics-strong CRM that makes most sense if you are buying into the Velora ecosystem. For a standalone donor database on a tight budget, compare the per-contact cost against cheaper alternatives first.